The creation of a well-structured and effective content strategy should be part of any digital marketing plan. Attracting new customers and retaining existing customers involves constantly and ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Andrew Miller Poor ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Jason Hennessey I like to ...

Creating a quality piece of content is hard work. Depending on the size of your team, it may involve dozens of hours and several stakeholders. How can you simplify this process and keep everyone on ...

Content can have a big impact on your business’s performance. Learn how to create a content strategy that will speak to your audience. We live in a world of content. Some estimates say that the ...

Content marketing is a great way to get in front of and bring value to consumers without going overboard on your sales pitch. However, it can be tough to strike a balance. Your content shouldn’t ...

Writing is a difficult job, as many small business owners have learned, and not everyone has the budget to put a marketing freelancer on their small business staff. The Wordplay AI Content Generator ...

Opinions expressed by Entrepreneur contributors are their own. There’s no denying that the way people consume content is at an all-time high and has drastically changed over the past few years. The ...

Just as we have the 4 Ps to describe the overall marketing mix, we require a new model to describe the strategy of content marketing. The content marketing strategy begins with three core pillars: ...

Content pillars are foundational to your brand’s content strategy. They are the central themes that drive your messaging and shape your identity across platforms. Developing strong content pillars is ...

Content is still a huge topic for marketers and one that evolves regularly. Victoria Perera, senior digital consultant at Archetype lays out the way she approaches content strategy from day one. A ...

Course content is available in a variety of formats (e.g., digital and print) and from a variety of sources, including instructor-created. Consider using diverse types of content throughout your ...