Tab, the pioneering diet soda Coca-Cola first launched in 1963, will be discontinued this year. Call it another casualty of the coronavirus, beverage giant Coca-Cola had kept the iconic soda on store ...

Tab, Coke’s first-ever diet soda, is officially being discontinued after 57 years. Coca-Cola announced that it was planning to eliminate some of its “zombie brands” Friday and Tab was deemed one of ...

Tab, Diet Rite, even Coca Cola got into the craze! Come join us as we trace the origins of diet soda, and how Diet Coke emerged and took over the minds of so many over the years!