Imagine a CFO saying, “Well, I’m not a CPA, so I don’t know the difference between an income statement and a balance sheet.” After the CEO picked his jaw off the floor, he would likely fire that CFO ...

Personalization, channel convergence and mobile commerce are a few of the marketing basics businesses should master before moving on to emerging tech. Sometimes we get so far ahead of ourselves with ...

Old-school advertising is still effective today. Here are nine offline marketing strategies that work in the digital world.

From understanding the basics of digital marketing to exploring the opportunities it provides, this book discusses the potential of digital marketing. INDIA, February ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...

Digital marketing basics is an essential skill for leaders and non-management professionals, regardless of being actively involved in the marketing department or not Digital marketing is one of the ...

The digital marketing industry contains two types of people: experienced marketing professionals with a traditional approach who start by tapping into the psyche of their target audiences; and a newer ...

A digital marketing proposal is a comprehensive document that outlines a company’s digital marketing strategy and the actions ...

For many in the audiovisual industry — particularly integrators — capturing new customers and generating new leads can be an elusive goal without an effective audio visual marketing and public ...