The Information Commissioner's Office (ICO) has published new guidance on direct marketing using electronic mail and live calls, aimed at providing a more detailed overview of the rules on direct ...

The issue was notable for Justice Anthony M. Kennedy’s concurrence in saying that the court went astray in a 1992 decision on online sales taxes. By Adam Liptak Data brokers say they want to correct ...

As the needs of modern marketers evolve, RRD is making significant investments in digital direct mail production capabilities and marketing automation solutions CHICAGO--(BUSINESS WIRE)--R.R.

Several years ago, I taught a graduate-level course on museum fundraising, the bulk of which focused on direct marketing fundraising. With direct marketing being so much about numbers — after all, you ...

Direct mail is far from dead — it has evolved into a more strategic and tech-driven marketing tool, capable of delivering high ROI in the digital age. As we move closer to 2025, direct mail is poised ...

Marketing services are being redefined — and print service providers are reinventing themselves to stay at the center of their clients’ communication strategies. Once offering customers customization ...

It isn’t easy to overshadow the Super Bowl, but in 2015, that’s exactly what happened. Katy Perry’s halftime performance went viral because one of her backup dancers (now famously known as Left Shark) ...

Did you check your email today? Did you get through all the messages or leave some unread? How many opened emails have taken up residence in your inbox, waiting for further action? Going through your ...

The essence of direct marketing happens to be a lot like writing a feature: it’s vital you have your target audience well defined, in order to communicate your message to the correct people. In the ...

CHICAGO--(BUSINESS WIRE)--R.R. Donnelley & Sons Company (RRD), a leading global provider of marketing, packaging, print, and supply chain solutions, has enhanced the go-to-market platform of its ...