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Most sales reps think cold email is broken. "Nobody reads cold emails anymore," they say. "Email is dead." They're wrong. What's broken isn't the channel — it's the approach. Apollo.io analyzed ...

87% of marketers use email campaigns to nurture their audiences, but only 58% say their efforts have been successful. The founder of million-dollar business Unique Markets shared the email that helped ...

Email newsletters allow companies to stay in constant touch with their customer base. From sharing industry developments and company news to promoting offers and events, email newsletters offer a ...

When you have a new employee joining your company, you want to make a good impression. You want to help them feel part of the team. And you likely have important first-day information to share, such ...

I’m a big believer that honesty opens doors, particularly when it comes to building long-term relationships with people you are reaching out to. It always takes countless hours to come up with a list ...