In recent weeks, we’ve seen AI’s biggest players swap product demos for cinematic ads that are taking a page from Apple’s ...

Droga5's latest work marks a return to Facebook showcasing its more human side and echoes the sentiment of its early ads.

Scout, the dog belonging to WeatherTech CEO David MacNeil, starred in a Super Bowl last year ad promoting the company's car floor mats. A year later, Scout will be the star again of another Super Bowl ...

Every day, millions of consumers encounter thousands of advertising messages without realizing the sophisticated psychological techniques embedded within them. Modern advertising campaigns rely ...

Piyush Pandey, the man who redefined Indian advertising, turned everyday emotions into timeless campaigns. His work not only ...

Brands are rethinking AI in advertising, emphasizing authentic human creativity over sterile, automated content for deeper ...

Wurl, a specialist in streaming TV, in partnership with TVision, the TV and CTV viewer engagement measurement company, have published a report, The Impact of Emotion Alignment on Ad Attention in ...

Bollywood superstar Shah Rukh Khan paid an emotional tribute to advertisement legend Piyush Pandey, who died at the age of 70 ...

Generative artificial intelligence (Gen AI) is transforming the world of creativity, and music is no exception. A study recently published in PLOS One, explores a key question: Can AI-generated music ...