Nutrabolt's C4 Energy drink has drafted a few pro football stars for a campaign positioning the brand as “Made for Athletes. Certified for Sport.” C4 claims the positioning is backed by the National ...

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Marketed as quick sources of energy and performance enhancers, energy drinks have become increasingly popular among adolescents, particularly young athletes. The Centers for Disease Control and ...

Sarah Todd returned to reporting in January 2025 after being assignment editor at STAT since October 2022. You can reach Sarah on Signal at sarahlizchar.47. The energy drink cans are the colors of a ...

As an athlete, balancing early practices, weight training, school extracurriculars, sleep and everything in between can be a challenge. For many swimmers, grabbing an energy drink for a quick ...