Where were you when the space shuttle Challenger exploded? The answer to that question is just one example of how generations identify with a shared experience. Baby boomers may have watched from a ...

Gen Alpha has new demands for their careers and they have surprising strengths and attributes. Discover how we can respond ...

(WJET/WFXP) — As we head into the new year, we’ll also be meeting a new generation: Generation Beta. You’re likely familiar with the generations that have come before this: the Greatest Generation ...

Gen-Z's convergence of the physical and chronically online self has led to the introduction of a new office vernacular, reshaping professional communications. One of the most significant shifts ...

Social media and smartphones have tipped an entire generation into anxiety and depression, writes Jonathan Haidt in "The Anxious Generation." In this Monday, July 22, 2019 photo, high school student ...

With the new year comes a brand-new age cohort – Generation Beta, the group of children that will take their first breaths from 2025 to 2039. And marketers are already planning accordingly. Labeled ...

Kids born between 2010 and 2024 have adapted a dialect all their own. When Natalie Boe listens to her two young sons talk with each other and their friends, she said it can be like listening to a ...

While it continues facing workplace stereotypes of laziness, Generation Z has emerged as the loneliest age demographic on the job, a new study finds. Roughly 38 percent of Gen Zers reported feeling ...