Don't get us wrong: Expedia, Vrbo and Booking.com will all get mileage out of their in-game or pre-game Super Bowl ads. But they lack breakthrough potential. Booking.com and Expedia released their ...

Photo Caption: Expedia Group CEO Peter Kern (left) discussed trends in online travel with Skift CEO Rafat Ali at Skift Global Forum on September 21, 2022 in Manhattan. Source: Skift Outgoing Expedia ...

Expedia’s “Find Yours” campaign is all about what real people end up discovering on the trips they book through the online travel planner. Although the entire series focuses on personal taste and ...

Expedia spends 80% of marketing on TV and 20% on digital, with 20% of the digital spend going to programmatic, according to the company's Director of Brand Marketing Vic Walia. Walia told AdNews that ...

The online travel agency Expedia.com will give away 20 trips during Sunday's telecast of Super Bowl 56 on NBC, highlighting a limited advertising presence by travel-related companies during the big ...

Expedia launched a brand new TV ad Friday, timed to drop during CNN's coverage of the Trump inauguration, and it has a very different message than the new president's 'America First' rhetoric. The ...

A California hotel operator has filed suit against against Expedia, alleging that the online travel giant buys search and social media advertising for properties not listed on its sites and then ...

Expedia's advertising and media business now accounts for nearly one-tenth of its overall revenue, and in the just-completed third quarter it was the prime factor responsible for increasing the ...

Expedia Group Inc. is advertising in the Super Bowl as the travel industry hopes for a more robust rebound and the company seeks to breathe new life into its brands. The company will run a commercial ...

Expedia has launched a new behaviorally targeted ad format that allows advertisers to reach consumers when they are planning trips and are more likely to make travel-related purchases. The new ...

With Expedia.com's U.S. market share dipping, parent company Expedia Inc. shuffled management at Expedia North America and hired a new advertising agency. Paul Brown was appointed president of Expedia ...

Name-brand Web sites such as Expedia.com and Rhapsody.com have been serving up malicious banner advertisements this week, researchers said today. Later Wednesday, a spokeswoman for Rhapsody questioned ...