Guitar Center is unveiling a new shopping companion mobile application that capitalizes on music customers’ tendency to want to test out products in-store before they purchase them. The app is ...

Guitar Center CEO Gabe Dalporto has spoken at length in the past about how he’s hoping to safeguard the store’s future by improving its stock of electric guitar gear and beyond, but there’s another ...

Kenny’s had a physical presence in Glasgow, Aberdeen, and Dunfermline and its closure continues a worrying trend that has ...

Finding the right electric guitar online requires different approaches depending on your skill level, with beginners needing more guidance than professionals. Specialized music retailers like Sam Ash ...

Retailers who personalize the shopping experience have a better chance of building a meaningful relationship with consumers. With a focus on localized customer engagement strategies, leading retailers ...

The NAMM Show came back at its usual winter time and place this year with some of the major manufacturers such as Gibson, PRS ...

Marc Pritcher sat at the electric piano with his back to the patrons milling around the Guitar Center, unaware of the audience slowly gathering behind him. Most mornings, the 66-year-old talent ...