Despite a smaller overall share of ad spend, Snapchat ads appear to deliver stronger returns on ad dollars – especially for fashion retailers. That’s according to new research from Snap and analytics ...

Snapchat has introduced the App Power Pack, a new suite of ad formats and delivery tools designed to help brands accelerate app growth on the platform.

Snapchat is bringing ads to the app’s main Chat tab, the company announced on Tuesday. Up until now, Snapchat has kept the Chat tab free from ads, but users will now start to see “Sponsored Snaps” ...

Snapchat reserves the right to put photos of its users’ faces in ads as part of the terms of service of its “My Selfie” tool, which lets people and their ...

After Snap’s stock took a hit from its weak first-quarter earnings, the company today made its pitch to advertisers at IAB’s NewFronts where it introduced new ad products and opportunities. Here, Snap ...

On Tuesday, Snapchat launched an interactive 16-bit desktop video game (with classic GameBoy aesthetics) that is aimed at helping educate the platform’s Agency partners on how to build effective ...

Which actually drives more sales activity on Snapchat, brand campaigns or direct response (DR) campaigns? A new report issued by the social media company -- based on insights from TransUnion and ...

New monetization tools, a Kylie Jenner co-sign and immersive AR features, Snapchat is combining intimacy and authenticity to ...