Big baits catch big bass. It's that simple. But knowing when and how to throw these giant lures isn't as cut and dry. There are specific scenarios where bass respond better to larger baits and are ...

Ten. Americans obsess over the number. We compile top 10 lists; you need 10 yards to get a first down; and in 1979, Bo Derek starred in a movie about physical perfection with the appropriate title 10.

Jason Sealock talks about the beginnings of big swimbaits and how they've become a staple on a lot of fisheries from California to Texas, and the TVA Lakes.

Maybe it’s because of where I grew up fishing in the upper Midwest. Maybe I’m always a little slow to react to new lure trends. Maybe I really don’t have an excuse. But the fact is, I’ve caught very ...

Swimbaits are great fish catchers, but it takes a lot of work to wring out their potential. A swimbait is a long, soft plastic lure with a deep belly that tapers sharply to a wide, paddle-shaped tail.

Fisherman are always looking for that right lure, the one that will help them land the fish of a lifetime. During the past year or so, that urge has suddenly gotten more expensive with the sale of new ...

Although big minnow imitating lures have been around for over a century, it seems like they really became part of big bass ...