Root beer and birch beer might look alike, but they're totally different when it comes to flavor, ingredients, and history. Both have been around forever and have that old-school soda vibe, but the ...

Randy Noble has bled for birch beer. About 50 years ago, Noble and a friend followed a recipe for the beverage — made from the sap and branches of the black birch tree — in a well-worn Euell Gibbons ...

Two longtime Lehigh Valley favorites are connecting for one of the biggest team-ups in local history. A-Treat and Yocco’s Hot Dogs are joining forces to bring A-Treat Birch Beer to Yocco’s soda ...

Pennsylvania's quintessential cuisine includes Philly-style water ice, gooey layered stromboli, saucy tomato pie, and some of the best pretzels in the U.S. However, there's another state staple that ...

A month after announcing a partnership with Lehigh Valley hot dog shop chain Yocco’s, Jaindl Beverage Company – owner of A-Treat soda brand – has announced more local venues carrying A-Treat soda on ...

Gary Iacocca (left), owner of Yocco's, poses with David Jaindl, president of Jaindl Beverage Company, which owns the A-Treat soda brand. Two iconic Lehigh Valley food and beverage brands have formed a ...