Whether you are building your own hot rod at home or having a professional shop do it for you, you'll find that powder coating colors have a lot to offer. Sometimes called powder paint, powder coating ...

ZyCoat®, LLC, the leader in advanced automotive coating technologies, just announced the official launch of its ZyClear Wheel Clear Coat Application Kit, a new surface protection solution engineered ...

Following is a transcript of the video. Narrator: This is powder coating, a process where colored powder is applied electrostatically onto alloyed wheels. It's far more resistant to weather damage and ...

A private tour of the hre Wheels factory in Vista, California. This 20-minute walkthrough shows the entire process as shown ...