The IPG Media Lab is a media test kitchen for parent company IPG Mediabrands. Every week, the tricked-out tech playground plays host to CMOs and brand strategy execs that walk its aisles for ...

Interpublic continues to morph the management structure of the IPG Media Lab, naming David Rosenberg managing partner, responsible for the lab’s daily operations. Rosenberg, who reports to IPG ...

In a special series of podcasts focused on the impact of the COVID-19 pandemic, the IPG Media Lab’s “Floor 9” media futures podcasts series feature a series of guest speakers including Foursquare CEO ...

To get your beer, you can use Amazon’s Alexa products, including the Amazon Echo, Echo Dot, and Tap in the US. Alexa owners can search for “Miller Time” in the Alexa skills store and use “It’s Miller ...

IPG Mediabrands, the media holding company within the Interpublic Group of Companies (NYSE: IPG) today announced the launch of its Unified Retail Media Solution, a dedicated business unit that will ...