When the marketing management team expresses a desire to gain a 20 percent increase in sales for every million dollars spent on advertising, strategies and objectives must be formulated to achieve ...

Business owners develop operational strategies based on performance measures. The use of financial objectives, such as total sales or profitability, as the sole measure of performance often fails to ...

Increased relationship capital leads to increased value to the client, in any business. It sounds binary; that’s because I believe it is. To fully appreciate this statement, and what follows, let’s ...