In the 21st century, people may learn about your business on social media, your website, via radio, TV or billboard ads – and that's not even all the possibilities. All these different marketing ...

On the Dec. 5 episode of my Lykken on Lending podcast, we had the opportunity to discuss marketing strategy with Brent Emler of Velma. One of the most interesting things in our conversation was the ...

An integrated marketing communication plan uses the same thematic message in different types of promotions. The idea behind the message remains consistent whether consumers see a magazine ad or the ...

In the first two articles of my luxury search marketing series, we discussed the consumer mindset, what motivates and drives shoppers to purchase, and then the strategies and tactics that can be used ...

The only expression more irritating than "we need it yesterday" is "ready, fire—aim!" In my experience, nothing good ever came from rushing. In content marketing, if you pull the trigger before you've ...

Bright Mountain Media, Inc. (OTCQB: BMTM) ("Bright Mountain" or the "Company"), a leading integrated marketing services company and parent to Big Village, BrightStream, Deep Focus, and Wild Sky Media, ...

Nick Chandi is the CEO of Forwardly, which helps small businesses in the US accept instant and faster payments 24/7 for up to 80% less fees. Today, traditional marketing strategies alone may not be ...

Opinions expressed by Entrepreneur contributors are their own. Last week, I was asked a thoughtful, if slightly provocative question from an enterprise-sales candidate I was interviewing: “What’s your ...

Massimo began his career in new media in 1995. Three years later, he founded the company and is recognized as one of the most important internet entrepreneurs in Italy. He was Technical Internet ...

What’s all the buzz with Big Data? Is it a game changer in the marketing field? It is not a guaranteed game changer but the potential is there. It is a raw material that needs to be refined and get ...

Integrated marketing may not be the newest, shiniest concept, but it’s one that marketers should embrace and invest in (if you haven’t already). If growth and message consistency are important to your ...