In the world of Harry Potter the one thing you don't want to be is a "muggle". Muggles are the regular folk lacking magical powers, and discrimination and prejudice against them is rampant. Muggles ...

The invisible gorilla experiment illustrates the failure in our cognitive ability to notice an unexpected stimulus in our field of vision. The illusion of attention is even more pervasive as it ...

This article was published in Scientific American’s former blog network and reflects the views of the author, not necessarily those of Scientific American If there is one book that every human should ...

This “Invisible Gorilla” concept, from which the title of the book originates, can be applied to many situations, including case studies where people ‘looking’ directly at a violent crime being ...