JCPenney (JCP) is making efforts to increase its store traffic by expanding its merchandise offerings. On April 12, 2016, JCPenney announced the launch of Boutique+, the company’s first plus-size ...

JCPenney and Ashley Graham defy the Ozempic trend with a bold, size-inclusive campaign that celebrates curves and drives ...

Advancing its years-long effort to revamp its troubled women's apparel offer, J.C. Penney on Monday introduced another new private label, Ryegrass, available in 400 stores and online. The assortment ...

The Bold Elements x Ally Brooke collection focuses on petite fashions and size-inclusive fits By Tim Chan All products and services featured are independently chosen by editors. However, Billboard may ...

Time has been on model Ashley Graham’s mind lately. There never seems to be enough of it as a working mom — raising sons ...

JCPenney is having a 2-For Deals sale and sandals are 2 pairs for $30 right now! That's only $15 per pair! You'll also find Arizona women's dresses 2 for $30, men's tees 2 for $12 and kids graphic ...

JCPenney has partnered up with Dress for Success to help provide professional clothing for women-in-need. Throughout February, JCPenney shoppers can round up their purchases to the nearest whole ...