In conjunction with the coolest F1 race of the year, the Singapore Grand Prix, Shell and Lego have teamed up with Ferrari to create a very cool sales promotion based on a tripartite brand alliance ...

This post has been updated to include new comment from Shell and added detail on the company's work in the Arctic. Over the last half-century, children have been building and playing with toy tanker ...

A recent campaign by environmental advocacy organisation Greenpeace, aimed at Shell and LEGO, has shown how effective activism can sway corporations and bring about concrete change. The campaign, ...

Lego to Stop Making Shell-Branded Toys A Greenpeace film accusing Shell of operating recklessly in its oil exploration has contributed to the end of Lego’s co-branding relationship with Shell. WSJ’s ...

LEGO is a fascinating toy that can be fashioned to be almost anything—even a new home for a hermit crab. Hermit crabs have very soft bodies so they rely on the protection of their outer shells. But ...