More often, it doesn’t. More often, an ending is a hard thing. A one-sided thing, as Los Angeles Rams longtime star receiver Cooper Kupp has made clear over the last several weeks as the team worked with his representatives to first trade him, then ultimately released him Wednesday as the new league year began.

The Los Angles Rams cut Super Bowl 56 MVP Cooper Kupp after being unable to find a trade partner for their former No. 1 wide receiver.

Eight years of incredible memories,” Cooper Kupp said in a social media post. “We talked often about the Rams being back in LA and how we would grow to be something special here. And there was frustration early on around getting the buy in from the people of LA.