Businesses are constantly on the hunt for more leads. However, without a structured lead procurement strategy, that pursuit often prioritizes volume over value. The common results are predictable: ...

Gina Baker is an experienced content strategist, SEO enthusiast, editor, and writer focused on empowering and educating agents and brokers. Before joining HousingWire, she was the site lead at The ...

Fathom Holdings Inc. has introduced “Elevate,” a new program aimed at increasing real estate agent productivity through marketing, lead generation, transaction support and coaching. The initiative, ...

The ground beneath the lead generation industry is shifting. What was once a landscape often dominated by volume and aggressive tactics is quickly changing, driven by regulatory headwinds, increased ...