Are you a print subscriber? Activate your account. 14 hours 46 min ago By Jack Neff - 14 hours 52 min ago By Garett Sloane - 19 hours 54 min ago By Ewan Larkin - 20 hours 53 min ago By Tim Nudd - 22 ...

There's nine days left until Super Bowl XLIX and the talk about game-day TV ads is already heating up. One little-known glue company from Ohio, Loctite, is one of a dozen companies buying a Super Bowl ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. A local company made its Super Bowl debut ...

The wild Loctite ad on the Super Bowl created a buzz that just might, ah, stick, and that’s good for the Hartford-area brand. It gained attention partly because the 30-second spot was the brand’s ...

CLEVELAND, Ohio – You may know the big Super Bowl commercial players like Budweiser, Go Daddy, Doritos and others. But this year, several smaller brands are getting in on the action, including a glue ...

How do you make an adhesive brand a household name? Throw a dance party during the Super Bowl full of people wearing fanny packs! That’s what Fallon did for Loctite with a spot called “Positive ...

Ad agency Fallon took its client Loctite to the Super Bowl of advertising (aka the Super Bowl) for the first time, with a spot challenging viewers to #winatglue. But did the idea #winatadvertising? It ...

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FRANKFURT--German consumer goods giant Henkel AG (HEN.XE) said Thursday its fourth quarter profit rose, helped by strong growth at all its business segments. The maker of Persil laundry detergent, ...