A new year means new advertising budgets, and pharma is already off to a big start. TV ad spending by pharma's top 10 brands topped $162 million in January and $126 million in February, according to ...
A year into tracking pharma TV ad spending with data provided by iSpot.tv, FiercePharmaMarketing is ready to declare a “winner.” No surprises here though: It’s AbbVie’s Humira. AbbVie has dropped more ...
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