Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

For any new product, it’s critical to nail down the proper timeline, which will take some art and science to determine. Don’t launch without research — timing beats speed every time. Strong core ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In an era where speed, relevance and precision define winners, companies can no longer ...

Top market research tools include Tableau, Google Trends, BuzzSumo, Semrush, and Quora. Learn which 18 platforms help entrepreneurs make data-driven decisions.

For the third consecutive year, UGA topped a national ranking with 69 new products based on academic research. Rob Woods serves as president, co-founder and Scientific Advisory Board chair for Lectenz ...