Let us start with the basic marketing 101 principles everyone forgets when it comes to actually implementing a strategy. First off, define your target market and audience – this is vital as it creates ...

You’ve probably been hearing the term “content marketing” a lot lately. Your competitors are either doing it — or planning to — but you have no idea what it is. Here’s what you need to know. Many ...

The term “Engagement Marketing” is enjoying a second coming of sorts. The concept created quite a buzz about three years ago, which quickly fizzled out. In all likelihood, it fizzled because no one ...

If you’ve gotten through this far in our social media marketing 101 series, you are well on your way to developing and implementing a social media marketing strategy. Yet, for as much time spent on ...

We’re half way through our social media marketing 101 series and it’s a perfect time to talk about what it really means to be social. The elements of social media marketing come down to three basic ...

What does any of that – expertise, retention strategies, presentation – have to do with your marketing? It does you no good to spend thousands of dollars on a new website, TV and radio commercials, ...

In case you hadn’t heard, Facebook plans to introduce a dislike button in the very near future. Actually, according to CEO Mark Zuckerberg, the company plans to add buttons that allow users to express ...

We are at an interesting and paradoxical juncture in marketing. The web has clarified, yet befuddled many marketers. Although traditional media has tremendous reach, it is increasingly marked as ...

“Marketing is the lifeblood of any successful apartment community,” said Matthew Mehon, director of marketing for Marquette Management in Naperville, Il. “It’s the engine that drives leads, fuels ...

Consumers in every industry are looking for speed and convenience. And HVAC customers are no different. Traditional marketing tactics, like email, aren’t keeping up with modern customer expectations.