If there’s one thing I’ve learned as a lifelong entrepreneur, it’s that running a business is no easy feat. Whether you’re starting a business or trying to expand your team, many challenges come into ...

There’s an excitement that comes from subscribing to a marketing automation tool. Sadly, it’s not going to last for long if you don’t know how to use it. The best approach is to see every tool as an ...

Amid economic uncertainty and technological disruption, the digital marketing industry is having an identity crisis. The tactics that marketers have relied on for years — decades, in some cases — are ...

As a legal marketer, it can be a challenge to juggle multiple tasks—keeping campaigns on-brand, driving conversions, and doing it all with fewer resources. Sound familiar? With budgets tightening, it ...

Good marketing is a critical piece of any successful business strategy. While quality marketing is effective, it takes time, work and money. It’s a worthwhile investment that packs a punch for the ...

Marketing automation is a category of tools and strategies that help businesses streamline their marketing efforts. It eliminates the need to do some repetitive tasks manually, like sending welcome ...

Whether you're graduating from an email service provider (ESP) or simply looking to reach your customers more holistically, growth marketing automation is a powerful technology that drives brand ...

AI improves efficiency. AI agents complement marketing automation by handling repetitive tasks and allowing teams to focus on strategic decision-making and creativity. Better campaign integration.

The printing industry is unique in that there are so many aspects of print, including the types, use cases, industries, and services, as well as the wants and needs of customers in how they interact ...

Marketing automation has many advantages. But none of them are particularly easy to realise, not least because many marketers underestimate the upheaval required to make their MA systems do what they ...