The Salesforce Marketing Cloud Account Engagement platform, formerly known as Salesforce Pardot, has four plans: Growth, for $1,250 per month; Plus, for $2,500 per month; Advanced for $4,000 per month ...

IBM announced an expansion to its Marketing Cloud services on Tuesday that includes cognitive technologies to help marketers strengthen consumer engagement. IBM has premiered a new cloud and cognitive ...

Salesforce Services and Marketing Cloud now use AI-powered conversational intelligence and Customer Data Platform, among other enhancements. Salesforce has made a number of enhancements to its ...

Like every facet of life, marketing evolves with technology—and nothing typifies recent shifts more aptly than the ongoing cloud revolution. While traditional marketing strategies, such as print ads, ...

'By bringing together the power of Azure and Microsoft Teams with Salesforce, our aim is to help businesses harness the power of the Microsoft cloud to better serve customers,' says Microsoft CEO ...

Salesforce today announced Marketing Cloud Next, a major evolution of its marketing solution powered by autonomous artificial intelligence agents. Built natively on the Salesforce Platform, Marketing ...

NEW YORK--(BUSINESS WIRE)--Acoustic officially debuted today as the largest independent marketing cloud, offering marketers purpose-built solutions on the industry’s most exciting and open marketing ...

Amazon is giving all advertisers running sponsored ad campaigns through its platform access to its Amazon Marketing Cloud (AMC) clean room service, per a company announcement shared with Marketing ...

Salesforce is announcing that it has appointed Adam Blitzer as the new CEO of Marketing Cloud. Marketing Cloud is Salesforce’s suite of digital marketing tools, built around the company’s acquisition ...

Slack cofounder Cal Henderson on its new integrations with Salesforce services—and what it’s been like to become part of the business software giant. Once upon a time, Slack was a sort of Switzerland ...