A marketing plan helps a business assess and define the approach it will take in advertising and promoting itself. While the specifics of a marketing plan vary from business to business and industry ...

President of the Bradford Dalton Group, Jeff is a former journalist with 30+ years of experience as a public relations professional. It is important to know what other people besides you think about ...

Strategic marketing relates to the action plans used by a company when allocating its resources to implement competitive strategies, which is the way it competes to strengthen its market position. In ...

Most businesspeople intuitively know that the key to successful marketing is having a marketing plan—a blueprint for action. However, many companies operate without one, focusing instead on the issues ...

Create a marketing plan that produces the results of an expensive marketing consultant without the hefty cost by following the lessons and advice in The Marketing Plan Handbook. Successful marketing ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

It’s easy to get overwhelmed by the clutter of new tools and information available to small business marketers today. I’m sure at some point a small business will hear the following, whether at a ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a global market and strategic intelligence solutions provider, has announced the completion of their new product marketing strategy on the natural food ...

HARRISON, N.Y., Nov. 18, 2019 /PRNewswire/ -- Winner Aviation has been a leader in aviation maintenance services for nearly 70 years. The company operates a full-service, 45,000 square foot ...

Opinions expressed by Entrepreneur contributors are their own. If your company achieved one million social media impressions, was featured twice in “The New York Times,” and earned a new celebrity ...