Mailchimp's email-SMS combination plans include capabilities like Generative AI features and audience segmentation.

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

NEW YORK — The holidays are the busiest time of year for many small retailers and other businesses. But the holidays this year could be particularly challenging. Although inflation has retreated, ...

A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy informs ...

Create a marketing plan that produces the results of an expensive marketing consultant without the hefty cost by following the lessons and advice in The Marketing Plan Handbook. Successful marketing ...

Anyone who relies on the internet to sell their products knows just how fickle potential buyers can be when purchasing said products. No matter how dynamic or impactful you think an advertising ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY David Partain Although ...

The best lessons are often borne from experience. And if you haven’t been there yourself, learning from someone who has can be just as valuable. The Fast Company Executive Board is a private, ...

Businesses invest a significant amount of time and money in creating comprehensive marketing plans. They set ambitious goals, lay out strategies, and execute a plan to achieve them. In fact, they may ...

The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes Robert W. Bly explains how you can develop big-picture marketing plans ...