Lionel Messi has scored another Michelob Ultra commercial – this one timed to the FIFA Club World Cup. If you are a fan of football or fútbol, you likely remember the Michelob Ultra commercial from ...

It will be a less spirited Super Bowl. Sales of non-alcoholic beer, wine and spirits surged 26% over the past year to top $800 million in the US, market research firm NIQ told NBC. Non-alcoholic beer ...

ST. LOUIS, Jan. 28, 2025 /PRNewswire/ -- Michelob ULTRA, a superior light beer known for championing an active and social lifestyle, is making its return to the Super Bowl stage, upping the ante with ...

LOS ANGELES — Excuse Willem Dafoe, the Academy Award-nominated actor, if he hadn't heard of pickleball prior to his latest project. "I guess I live under a rock," the actor, 69, deadpanned to USA ...

NEW YORK — Willem Dafoe and Catherine O'Hara are trading Hollywood for the pickleball court in Michelob ULTRA's latest Super Bowl commercial, set to air during Super Bowl LIX. The 60-second spot, ...

Michelob Ultra, the beer that likes to strike alliances with sports and athletes, will use Super Bowl LIX to get back into its game. An advertising appearance during Fox’s February 9 broadcast of the ...

Michelob Ultra and Modelo Especial are battling it out to be America’s top-selling beer. Modelo Especial has been the ...

Michelob Ultra notched a major milestone, surpassing all its rivals to become the top-selling beer in America, according to recent data. Executives credited its rise to the top, which included ...

There is a new champion of tap beer, and it is still within the Anheuser-Busch InBev family. Michelob Ultra, which is among the slate of brands under the Anheuser-Busch InBev umbrella, has the largest ...