Robots have their advantages, but they don’t have much fun. That’s the takeaway from a just-released 30-second Michelob Ultra Super Bowl spot. The ad (below), from FCB Chicago, shows robots ...

From their trailer on the set of Michelob Ultra's Super Bowl LIX ad, WNBA star Sabrina Ionescu and NFL legend Randy Moss share praise for one another in exclusive interviews with PEOPLE. "Obviously, ...

Young, unsuspecting, and arrogant pickleball players are no match for the chaotic energy of Willem Dafoe and Catherine O’Hara in Michelob ULTRA’s Super Bowl LIX ad. In the commercial, the two veteran ...

If Rule No. 1 of Super Bowl advertising is “Offend no one,” this year’s Big Game was a masterclass. In a volatile cultural climate, marketers aimed to play it safe – and many of the rankings proved ...

Anheuser-Busch's US CMO Marcel Marcondes said that as it emphasizes its product innovation pipeline, it is rethinking how it works with ad agencies.

Willem Dafoe is back in the Super Bowl. No, the Kansas City Chiefs haven't signed the Appleton native to back up Travis Kelce (or to give him acting tips). The four-time Oscar nominee is in what's at ...

It was a good week for Pokémon, Tootsie Pops and Oracle—plus, Labubu’s moment may be coming to an end. Ad Age is counting down to Super Bowl LIX. In the days leading up to the game, which will air on ...

Can an actor known for playing some of cinema’s best villains bring his magic to the Big Game? Michelob Ultra is betting on it. “We were looking for a couple of things, one was chemistry between these ...

The Philadelphia Eagles are NFC champs. The Kansas City Chiefs are AFC champs. So you know what that means! It’s time for giant corporations to spend a mountain of money for a big game commercial ...