Today in the inevitable: The random fan who went viral at the PGA Championship this weekend for cradling an $18 Michelob Ultra while watching the greatest golfer to ever live with his own two eyes ...

Enter below for a chance to win a custom Chicago Bulls x Gente Fina t-shirt, presented by Michelob ULTRA! Must be 21+ to enter I would like to receive emails from the Chicago Bulls with information ...

Attendees of the HYPEGOLF Invitational, taking place in mid-May in Miami, will stay refreshed on the course thanks to Michelob ULTRA Organic Seltzer, which will serve as the exclusive alcohol provider ...

It's become all too common at PGA Tour events over the last few seasons. A star of the game hits it into the people, the fans flock to the ball like seagulls chasing down your chips at the beach, then ...

Tiger Woods on the first hole during the second round of the 2022 PGA Championship on May 20, 2022 in Tulsa, Oklahoma.. Photo: Getty Images Lucky for Mark, the logo on his Michelob Ultra was perfectly ...

Michelob Ultra expanded into sports through partnerships with Serena Williams, Jimmy Butler, Alex Morgan, Anthony Davis, Brooks Koepka and Nneka Ogwumike. When the coronavirus pandemic began in March ...

While Modelo Especial remains the No. 1 beer in terms of dollar sales, "Ultra has maintained an upward trajectory" as overall beer sales have dipped, Williams said. As Michelob Ultra's sales volume ...