To satisfy these customers, major marketers must shift from casting a wide marketing net over a vast crowd to selling to millions of individual customers. This shift from mass to micro marketing ...

In comes influencer marketing. At the heart of influencer ... If you are aiming at a local audience, a micro-influencer would be ideal, as the audience can relate with them. If your audience ...

The rampant misuse of the concept of influencer marketing has come into the limelight in the restaurant industry and is a cause for distress among a majority of the restaurant owners We'll be in ...

Whichever option you choose (maybe both), influencer marketing can have a large impact on your business. An infographic by corporate video production company One Productions explores both the ...

“What we’re seeing is our partners embracing their brand and what they represent and who they are as a company,” said Jennifer Anaya, Ingram Micro’s senior vice president of global marketing.

“We’re creating a dashboard that shows their data and all the customers that they’re doing business with,” said Jennifer Anaya, vice president of marketing at Ingram Micro. “What we do ...

When experiential marketing companies collaborate with micro-influencers ... athletes who have a strong following within ...

Jennifer Simonson draws on two decades as a journalist covering everything from local economic developement to small business marketing. Beyond writing, she tested entrepreneurial waters by ...

Playing the “I told you so” role could be an unforgiving, ungrateful task. But, sometimes, somebody has to do it, and when it comes to the future of marketing technology – we’re 100 per cent up for ...

The pilot program will be offered for a year with a service area that includes most of the Northside and south side of the ...

Our immersive program includes virtual field trips to local newsrooms, guest lectures with industry leaders, and projects working with real clients in New Orleans. master of science in marketing and ...

The Solution Partner of the Year award category recognizes partners for multiple solution categories and those who have leveraged cross-solutions at Ingram Micro to create significant impact and ...