Microsoft’s first cloud-based game streaming service could be its first crack at ads in Game Pass.

Microsoft has been testing its ad-supported Xbox Cloud Gaming service over the past few months, as I exclusively revealed in ...

Microsoft could soon launch its rumored ad-supported tier for Xbox Cloud Gaming, with notices already appearing prematurely ...

Coming soon.

Microsoft is expected to announce an ad-supported, session-based tier of Xbox Cloud Gaming in the future, following ...

Microsoft Advertising has expanded the number of search themes it allows to 50 search themes for Performance Max campaigns.

Currently, Microsoft’s long-running Cloud Gaming service is limited to players who have a Microsoft’s Game Pass subscription.

There are hundreds of games playable via Xbox Cloud Gaming currently. However, people need to subscribe to Game Pass to ...

Microsoft unveiled some significant updates to its conversational Copilot experience for users and advertisers. See how they can help boost PPC campaign productivity. Copilot is streamlining the user ...