In an effort to expand its customer demographics, Monster Energy is launching a new "female-focused" energy drink in 2026. And it's garnering mixed reactions. Monster Energy CEO Hilton Schlosberg ...
Innovation, affordability and shifting perceptions fuel 16.8% year-over-year growth, as Monster Beverage broadens its appeal beyond core users and positions energy drinks as an affordable alternative ...
Monster Beverage Corporation is an industry leader in alternative drinks, with a strong go-to-market strategy and a diverse product portfolio. Recent acquisitions have positioned the company well for ...
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