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Dick Wilson, the character actor and pitchman who for 21 years played an uptight grocer begging customers "Please, don't squeeze the Charmin," died Monday. He was 91. By The Associated Press Dick ...

LOS ANGELES -- Dick Wilson, the actor and pitchman who played the uptight grocer begging customers "Please, don't squeeze the Charmin," died Monday. He was 91. The man famous as TV's "Mr. Whipple" ...

LOS ANGELES — Dick Wilson, the character actor and pitchman who for 21 years played an uptight grocer begging customers "Please, don't squeeze the Charmin," died Monday. He was 91. The man famous as ...

Dick Wilson made "Please don't squeeze the Charmin" a household phrase. A statement released by Procter and Gamble says Wilson died at the Motion Picture and Television Hospital in Woodland Hills, ...

LOS ANGELES — Dick Wilson, the actor and pitchman who played the uptight grocer begging customers “Please, don’t squeeze the Charmin,” died Monday. He was 91. The man famous as TV’s “Mr. Whipple” died ...

Dick Wilson spent 25 years admonishing consumers not to squeeze the Charmin. As Mr. Whipple, he was one of the most familiar of all actors who have appeared in television commercials. And, said Dick ...

Dick Wilson, the actor who portrayed the persnickety, yet intriguingly flawed, grocer, Mr. Whipple, in decades worth of commercials, died the other day. It had been years since his character had urged ...

Even now -- in the era of erectile-dysfunction television commercials, or teenage girls extolling the latest in cardboard-applicator tampons -- we still don't quite know how to advertise something as ...

Procter & Gamble is running a 30-second ad in tribute to the actor who it credits for the success of its Charmin in the marketplace, a move that is a first for the giant consumer products company.

John Chervokas, who is credited with having written "Please don't squeeze the Charmin" for the Procter & Gamble brand in 1964, when he was a junior copywriter, has died. He suffered a fatal stroke at ...