Tins of Nivea's famous cold cream are seen on display in a Nivea shop in Berlin. With its distinctive smell, texture and iconic blue pot, Nivea cream turns 100 this year as a brand found in bathrooms ...

Marketing takes place using both traditional media and digital media effectively. As traditional media remains active in India, consumers in India are still attracted to the advertising offers of ...

The agencies tipped to be involved are wwwins Isobar, local digital agency Starnet, Tribal DDB and an undisclosed agency. The pitch is at the early request-for-proposal stage, with agencies submitting ...

DraftFCB is the lead agency for Beiersdorf and the campaign. The cosmetics giant has signed on international R&B sensation Rhianna for what will be Nivea's biggest ever marketing effort. Markus Pinger ...

Publicis Groupe has become Nivea’s global advertising partner, while WPP has clinched brand owner Beiersdorf’s Eucerin and Hansaplast brands, after a holding group pitch. The Hamburg-based personal ...

Yves Béhar bucks the trend of more is more in the skincare market, designing a simplified visual identity and pared down, eco-friendly packaging for Nivea. You’re in the grocery store after work. You ...

In this Brand Innovator Spotlight, Magnus Jonsson, VP Marketing for Beiersdorf USA, shares how the skincare company is celebrating the centennial of its NIVEA brand and how it’s evolving digitally.

A rocky few years between Nivea and Chicago-based FCB have included three incidents where the brand was criticized for ads seen as racially insensitive. Gift Article 10 Remaining As a subscriber, you ...

NIVEA India has once again clinched the title of India’s Most Trusted Skin Care brand. This remarkable achievement marks the fourth consecutive year that NIVEA has stood atop the charts, as recognized ...

SKINCARE brand Nivea has been forced to pull one of its ads after a huge backlash online, where it was accused of racism. The ad for its “invisible” women’s deodorant was posted on the brand’s ...

NEW YORK, May 19, 2011 (GLOBE NEWSWIRE) -- Brand Synergy Group, a brand-focused entertainment company, announces the company's most recent "marriage" between celebrity and worldwide corporation: a ...