Novak Djokovic has launched a new venture away from the tennis court, becoming the lead investor and co-founder of Cob, a snacking brand that has introduced its first product - a corn-free and ...

Cob, a new gluten-free snack brand made from puffed sorghum instead of corn, is launching its first popcorn nationwide, backed by co-founder Novak Djokovic. Sorghum offers a nutrient-dense, ...

Tennis champ Novak Djokovic, who led a $5 million seed round, is also joining the sorghum-based snack brand as a co-founder.

Cob, a new brand redefining the snacking aisle, today announced the launch of its first product: a modern twist on popcorn that combines all the flavor and craveable crunch, with corn-free and ...

Novak Djokovic steps beyond tennis with a visionary new venture that blends wellness, sustainability, and innovation, marking ...