U.K. exhibition companies Cineworld and Odeon Cinemas have set up a 50-50 cinema advertising joint venture, Digital Cinema Media, after acquiring assets from ITV subsidiary Carlton Screen Advertising ...
Ahead of a Sept. 18 referendum, Odeon, Vue and others received some complaints about spots related to it. By Georg Szalai Global Business Editor LONDON – U.K. cinema chains have banned ads on an ...
In a bid to bolster its draw for families, the UK’s Odeon Cinemas is expanding the scope of its “adults pay kids prices” deal. The scheme will see admits for one adult and one child from as little as ...
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