Lessons on being a man (and a shirtless media sensation) from the Old Spice man. July 15, 2010— -- He's the man your man could smell like. He's on a horse. And he's changing the nature of ...

Since launching online just over a month ago, Old Spice’s “Smell like a man, man” commercial has been a viral Internet sensation; the original 30-second ad had logged 4.3 million hits by late last ...

Opinions expressed by Entrepreneur contributors are their own. They were the two days that shook the viral marketing world: Back in July, Old Spice, a decidedly old-school Procter & Gamble brand, ...

An actor who got his big break in an Old Spice commercial also showed up in a fantasy TV show that didn't last long, but is ...

CINCINNATI (AP) - The Old Spice man on a horse is back, and this time he's on a motorcycle - still shirtless and showing plenty of bravado and humor. The Procter & Gamble Co. brand of deodorant, body ...

Today is a good day. Isaiah Mustafa, aka the Man Your Man Could Smell Like, aka the Old Spice man you wish your man was, is fielding questions and streaming responses this afternoon on Reddit.com. You ...

Hello and sit down. Isaiah Mustafa is back, busting out of skeevy web sites to warn you about your poor choices. Admit it. You’ve contemplated–or even actually clicked on–some dubious web banners in ...

Cross star Isaiah Mustafa steals the first season as the title character's partner, and the show makes a playful Old Spice ...

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Could you sit and watch a commercial for 14 hours? Procter & Gamble made one for Old Spice and it's just been certified by the Guinness Book of World Records as the longest commercial ever. The ...