Augmented reality (AR) is one of the most exciting and compelling technologies for service organizations because it is easy to visualize the problems it can solve — its value proposition is clear.

FORT DETRICK, Md. – The Congressionally Directed Medical Research Programs’ Traumatic Brain Injury and Psychological Health Research Program recently awarded a $3.4 million grant to a team of ...

AR will become the new interface between humans and machines. by Michael E. Porter and James E. Heppelmann How Does Augmented Reality Work? While the physical world is three-dimensional, most data is ...

This is read by an automated voice. Please report any issues or inconsistencies here. A new program is mixing augmented reality and hands-on activities to give kids a new way to learn spatial ...

Customers are more likely to purchase items after viewing it in AR, Amazon said. — -- Amazon announced this week that its augmented-reality shopping tool -- which allows users to visualize how an ...

Reality is changing. The views drivers and passengers have as a car is driven down the road is being enhanced by technology. Augmented reality (AR) overlays digital information, either via glasses or ...