The Monterey Bay Aquarium is benefiting from the Taylor Swift effect.

Taylor Swift unintentionally kicked off a conservation movement after a brief on-screen moment turned into a major fundraiser ...

The Monterey Bay Aquarium has raised more than $2.1 million dollars for its Sea Otter Program after bringing back it’s 1993 ...

The aquarium reprinted the 1993 shirt Swift wore in her Life of a Showgirl film as part of a fundraiser for its Sea Otter Program and other conservation efforts ...

In a savvy fundraising move, the aquarium quickly reissued a vintage 1990s T-shirt after fans noticed the pop star wearing it in her “Life of a Showgirl” release movie.

The Monterey Bay Aquarium just launched a limited-time fundraiser to support its Sea Otter Program, inspired by a vintage T-shirt recently worn by Taylor Swift.

Good Morning America and Shedd Aquarium are teaming up to name a sea otter pup. Shedd Aquarium's rescued southern sea otter pup (Enhydra lutris nereis) - currently known as Pup 681 - has been swimming ...

AP, is a disease caused by parasitic worms. A seabird or shorebird consumes the parasite, which matures and lays eggs inside ...

The Monterey Bay Aquarium just launched a limited-time fundraiser to support its Sea Otter Program, inspired by a vintage T-shirt recently worn by Taylor Swift.Fans spotted Swift wearing a vintage ...

CHICAGO -- Luna, the sea otter pup rescued off the coast of California in 2014, is celebrating Sea Otter Awareness Week from Sept. 20 - 26 at the Shedd Aquarium as she nears her first birthday. She is ...

CHICAGO -- The baby sea otter rescued in California is having a ball at the Shedd Aquarium, as she gets comfortable in her new home. Dubbed Pup 681, she seems to be developing quite a personality, as ...

It’s hard to deny what Taylor Swift’s impact has done for local economies. Now let’s discuss what the megastar is doing for sea otters. When she wrote a lyric about friendship bracelets, bead box kits ...