Microsoft launches Publisher Content Marketplace for AI-powered ads. Google pushes Tag Gateway over standard tags.

The most effective PPC professionals act as growth consultants, using advertising to solve real business problems rather than ...

Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.

Content marketing produces 3x more leads per dollar spent than paid search advertising, offering exceptional value for small businesses with tight budgets. While PPC offers quick visibility, content ...

New offering prepares advertisers for the inevitable shift toward paid visibility inside AI-driven search and answer engines ...