The days of discounts on new vehicles are long gone. The COVID-19 pandemic has reversed a longstanding dynamic whereby auto customers had bargaining power over dealers because they could always shop ...
Hyundai and Genesis are warning U.S. dealers against aggressive pricing strategies that are damaging brand image, including markups that push transaction prices "way above" sticker price, according to ...
About one-third of customers paid more than sticker price for a new vehicle in December 2022, sales that GfK research indicates might cost the retailer — or manufacturer — repeat business.
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