LOS ANGELES -- The Planet Fitness $10-a-month membership plan is a powerful marketing tool and a central part of its strategy. But the largest gym chain in the United States is hiking that monthly fee ...

Planet Fitness is set to cap another good year, continuing steady stock price growth into 2026 that began in 2024.

At scale, Planet Fitness has several competitive moats: low pricing, recognizable brand awareness, and size advantages. Virtuous cycle is held together by attracting the best investors and operators ...

LOS ANGELES - Planet Fitness has announced increased base-level membership prices for new customers, making the first hike since 1998. This decision comes as the gym operator notes a growing concern ...

Planet Fitness (PLNT) appears an attractive pick, as it has been recently upgraded to a Zacks Rank #2 (Buy). This rating change essentially reflects an upward trend in earnings estimates -- one of the ...

Planet Fitness (NYSE:PLNT) moved higher in afternoon trading on Tuesday after Baird tipped that the gym club operator is expanding a pricing pilot to multiple states. Earlier this summer, Planet ...

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