Given that 42% of Americans aged 12 and up have listened to a podcast in the past month, the potential impact of podcast advertising is undeniable. Podcasts boast an impressive revenue rate, with a ...

As saturated as the sector may be, podcasts still offer advertisers a wealth of opportunities. In addition to the innovations of live events and video podcasting, the connections that the podcasters ...

With the holiday shopping season getting underway, Magellan AI is showing which retailers are tapping into audio to get the most out of their year-end performance. The latest analysis of podcast ...

Global podcast ad spend is expected to top $5 billion in 2025, according to recent research from WARC. The report was based on WARC’s dataset of advertising and media intelligence from around the ...

Ad industry wisdom says everyone listens to podcasts. But digital audio still struggles to attract investment from advertisers. That’s because audio lacks measurement tools that have been standard in ...