Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...

The Netflix docuseries “America’s Sweethearts: Dallas Cowboys Cheerleaders” has been renewed for a third season. As the title suggests, the show follows the official cheer squad for the NFL’s Dallas ...

While the Kansas City Chiefs are gearing up for another Super Bowl run, one of their cheerleaders is preparing herself for a trip to the Pro Bowl in Orlando. Last year, the Chiefs sent J'Mia Cheadle ...

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...