The Titleist AVX is something new in golf balls for its parent company, even though certain sections of the country got a taste of it last fall. The thing is Titleist doesn’t generally do different, ...

Welcome to another edition of Yo, Gear Guy!, an interactive GOLF.com series in which our resident dimplehead (a.k.a., GOLF’s deputy editor of equipment, Mike Chwasky) fields your hard-hitting ...

In the golf ball business, there is Titleist and everyone else. The slogan "the No. 1 ball in golf" has multiple meanings, but the statement easily can be supported by Titleist through retail ...

Who It’s For: Golfers who want a softer feel, lower flight and less spin than a Pro V1 without sacrificing greenside spin. The Skinny: The updated AVX has a new gradational core and a softer, thicker ...

The pursuit of perfection is admirable but in the world of golf, it’s practically never achievable. Titleist’s aim in producing its Tour-level golf balls is to be all things to all players, regardless ...

While the new Titleist AVX maintains its presence as the softer-feeling, lower-spinning multilayer urethane cover ball in the company’s lineup, it also provides an education that making a ...