Cross-device tracking is the latest Holy Grail of digital advertising. At stake is the marketer’s ability to recognize the same consumer when he or she interacts with a brand, whether that interaction ...
Continuous probabilistic techniques involving simulation can help managers predict the likelihood of time and cost overruns in all types and sizes of oil and gas projects. By deriving time and cost ...
As the capabilities exist for marketers to target audiences one-to-one, there are certain roadblocks that limit the ability to grow these strategies worldwide. Writing exclusively for ExchangeWire, ...
Hightouch’s new AI-powered identity resolution service lets marketers ‘toggle’ confidence levels for more precise or broader reach – all within their own data warehouse Marketers frustrated by ...
The survey literature has long shown that more respondents say they intend to vote than actually cast a ballot (e.g., Bernstein et al. 2001; Silver et al. 1986). In addition, some people say they do ...
Deterministic, non-destructive seal integrity testing delivers validated, quantitative results. Learn why this method ...
Between cookie deprecation, browser changes that limit attribution, new data laws and the potential loss of addressable open exchange inventory, it’s clear that data and identity are the most ...
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